Employer brand

An integral part of a strong organizational culture.

Harness the power of your employer brand to attract, engage, and retain talent

Stand out in a competitive job market by developing a solid employer brand. Through our expertise in human resources and marketing, we help you develop and implement innovative strategies to attract, engage, and retain top talent. Over a hundred organizations have already benefitted from our know-how to create or enhance their employer brand and employee experience.

Personalized and sustainable strategic support

Your employer brand is paramount in your talent attraction and retention strategies.

Our strategic support can take various forms, including optional talks and trainings on a range of topics, tailored to your teams’ needs.

Talent attraction and retention: three areas of intervention

Enhance the candidate experience
Develop an ambassador program
Create a content strategy (internal and external)
Conduct attraction surveys
Revitalize job postings

Develop a retention plan
Support and align management teams
Reinforce the employee experience
Develop a strategic planning process (organization- or team-wide)
Employee experience metrics

Design and define the employer brand
Develop a talent attraction plan
Deploy the employer brand internally and externally
Develop a social media strategy
Implement a Web content strategy

Large-scale projects

Pomerleau: employer positioning and brand, graphic design, 2019 and 2021 campaigns.

YMCA Québec: employer positioning and brand, review of job postings, review of the Careers section

BMR: employer positioning and brand, review of job postings, review of the Careers section, digital campaign strategic support

Jean Coutu: employer positioning and brand, graphic design, recruiting campaigns, review of the Careers section, content strategy

Where human resources expertise meets marketing know-how

Our unique approach combines expertise in human resources with innovative knowledge of marketing to create game-changing employer brand strategies.

To safeguard your organization’s performance and sustainability, we conduct an in-depth analysis of your context to implement initiatives that will truly fortify your employer brand and increase your ability to attract and retain talent.

Personalized and innovative support

Methodical information gathering and identification of your employee value proposition (EVP)
A tailored, optimized, and collaborative approach that promotes knowledge transfer throughout the process
Keen understanding of the job market and current trends
Solid experience with numerous well-known organizations
Access to a diversified team

Entrust your employer brand project to our seasoned human resources and marketing team

Led by Didier Dubois and Emilie Pelletier, Partners at Humance, our multidisciplinary team brings together experts from a range of backgrounds, including HR consulting, organizational transformation, EDI, data analysis, visual creation and communications, to offer unmatched employer brand services.