{"id":59472,"date":"2026-06-04T10:21:55","date_gmt":"2026-06-04T14:21:55","guid":{"rendered":"https:\/\/humance.ca\/?p=59472"},"modified":"2026-06-04T13:05:17","modified_gmt":"2026-06-04T17:05:17","slug":"nouvelle-formation-en-ligne-pour-batir-une-marque-employeur-forte-authentique-et-durable","status":"publish","type":"post","link":"https:\/\/humance.ca\/fr\/blog\/nouvelle-formation-en-ligne-pour-batir-une-marque-employeur-forte-authentique-et-durable\/","title":{"rendered":"Nouvelle formation en ligne pour b\u00e2tir une marque employeur forte, authentique et durable"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"59472\" class=\"elementor elementor-59472\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff6b161 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff6b161\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f74a6c\" data-id=\"8f74a6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26858c2 elementor-widget elementor-widget-text-editor\" data-id=\"26858c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Montr\u00e9al, le 4 juin 2026 \u2013 Dans un march\u00e9 du travail o\u00f9 les organisations doivent constamment se d\u00e9marquer pour attirer et fid\u00e9liser les talents, la marque employeur est devenue un levier strat\u00e9gique incontournable. Pourtant, plusieurs \u00e9quipes peinent encore \u00e0 savoir par o\u00f9 commencer ou comment structurer une d\u00e9marche coh\u00e9rente, mobilisatrice et durable.<\/p><p>C\u2019est pour r\u00e9pondre \u00e0 cette r\u00e9alit\u00e9 que Humance lance son nouveau parcours de formation en ligne <a href=\"https:\/\/humance.ca\/fr\/parcours-de-formation-en-ligne-batir-votre-marque-employeur\/\" target=\"_blank\" rel=\"noopener\">B\u00e2tir votre marque employeur : de l\u2019attraction \u00e0 la fid\u00e9lisation<\/a>.<\/p><p>Con\u00e7u par Emilie Pelletier et Didier Dubois, pionni\u00e8re et pionnier du marketing RH au Qu\u00e9bec, ce parcours propose une d\u00e9marche concr\u00e8te, accessible et fond\u00e9e sur des bases scientifiques solides pour d\u00e9velopper une marque employeur coh\u00e9rente avec la r\u00e9alit\u00e9 des organisations et porteuse de sens pour les \u00e9quipes.<\/p><p>Reconnue par l\u2019Ordre des conseillers en ressources humaines agr\u00e9\u00e9s (CRHA), cette formation s\u2019adresse aux professionnelles et professionnels RH, aux gestionnaires ainsi qu\u2019aux sp\u00e9cialistes des communications et du marketing qui souhaitent int\u00e9grer la marque employeur \u00e0 leur r\u00e9flexion strat\u00e9gique.<\/p><p>S\u2019appuyant sur plus de vingt ans d\u2019exp\u00e9rience en marketing RH, ce parcours propose une approche structur\u00e9e permettant de d\u00e9velopper sa marque employeur \u00e9tape par \u00e9tape, \u00e0 son propre rythme, tout en transformant la r\u00e9flexion en actions concr\u00e8tes.<\/p><p>D\u2019une dur\u00e9e d\u2019environ six heures, la formation combine des vid\u00e9os, des lectures, des exercices pratiques, des r\u00e9flexions guid\u00e9es et des outils de travail permettant aux participantes et participants :<\/p><ul><li>de comprendre les transformations du march\u00e9 du travail;<\/li><li>de d\u00e9finir leur positionnement employeur;<\/li><li>d\u2019analyser l\u2019exp\u00e9rience employ\u00e9 et l\u2019exp\u00e9rience candidat;<\/li><li>d\u2019aligner leurs pratiques RH avec leur promesse employeur;<\/li><li>de structurer leur strat\u00e9gie de rayonnement employeur.<\/li><\/ul><p>Un journal de bord accompagne \u00e9galement les apprentissages afin de faciliter leur int\u00e9gration dans un plan d\u2019action concret.<\/p><p>Plus qu\u2019une formation th\u00e9orique, le parcours propose une d\u00e9marche structur\u00e9e visant \u00e0 d\u00e9velopper une marque employeur authentique, cr\u00e9dible et durable.<\/p><p><b><span style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-ansi-language: FR-CA; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\">Inscrivez-vous d\u00e8s maintenant : <a href=\"https:\/\/humance.ca\/fr\/parcours-de-formation-en-ligne-batir-votre-marque-employeur\/\" target=\"_blank\" rel=\"noopener\">B\u00e2tir votre marque employeur : de l\u2019attraction \u00e0 la fid\u00e9lisation<\/a><\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6289c8f elementor-widget-tablet__width-initial elementor-widget elementor-widget-video\" data-id=\"6289c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=P2Od7c4DjGs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2687b6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e2687b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe5d622 elementor-widget elementor-widget-heading\" data-id=\"fe5d622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pour aller plus loin<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81bcb90 elementor-widget elementor-widget-text-editor\" data-id=\"81bcb90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chaque organisation avance \u00e0 son propre rythme dans le d\u00e9veloppement de sa marque employeur. Que ce soit pour structurer une r\u00e9flexion, valider une d\u00e9marche existante ou identifier de nouvelles pistes d\u2019action, notre \u00e9quipe demeure disponible pour poursuivre les \u00e9changes.<\/p><p><a href=\"https:\/\/humance.ca\/fr\/marque-employeur\/\"><span style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-ansi-language: FR-CA; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\">D\u00e9couvrez notre expertise en marketing RH<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f0bc24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f0bc24\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;background_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;background_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;background_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;}}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92892ef\" data-id=\"92892ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be74ec2 elementor-widget elementor-widget-heading\" data-id=\"be74ec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Le saviez-vous?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dcfdd2 elementor-widget elementor-widget-text-editor\" data-id=\"1dcfdd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce parcours de formation est bas\u00e9 sur le livre <em>Comment attirer et fid\u00e9liser des employ\u00e9s<\/em>, co\u00e9crit par Emilie Pelletier, Didier Dubois . Reconnu dans le milieu des ressources humaines, cet ouvrage a contribu\u00e9 \u00e0 faire \u00e9voluer les pratiques d\u2019attraction et de fid\u00e9lisation des talents au sein de nombreuses organisations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95ac841 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95ac841\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a890e5b\" data-id=\"a890e5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c0546e elementor-widget elementor-widget-spacer\" data-id=\"7c0546e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Montr\u00e9al, le 4 juin 2026 \u2013 Dans un march\u00e9 du travail o\u00f9 les organisations doivent constamment se d\u00e9marquer pour attirer et fid\u00e9liser les talents, la marque employeur est devenue un&#8230; <br \/><a class=\"read-more\" href=\"https:\/\/humance.ca\/fr\/blog\/nouvelle-formation-en-ligne-pour-batir-une-marque-employeur-forte-authentique-et-durable\/\">Continuer la lecture<\/a><\/p>\n","protected":false},"author":14,"featured_media":59328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[48,175,47],"tags":[],"class_list":["post-59472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-fr","category-marque-employeur","category-nouvelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouvelle formation en ligne pour b\u00e2tir une marque employeur forte, authentique et durable<\/title>\n<meta name=\"description\" content=\"Dans un contexte o\u00f9 les organisations doivent constamment se r\u00e9inventer pour attirer, mobiliser et fid\u00e9liser les talents, Humance annonce le lancement de son nouveau parcours de formation en ligne \u00ab B\u00e2tir votre marque employeur : de l\u2019attraction \u00e0 la fid\u00e9lisation \u00bb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/humance.ca\/fr\/blog\/nouvelle-formation-en-ligne-pour-batir-une-marque-employeur-forte-authentique-et-durable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouvelle formation en ligne pour b\u00e2tir une marque employeur forte, authentique et durable\" \/>\n<meta property=\"og:description\" content=\"Dans un contexte o\u00f9 les organisations doivent constamment se r\u00e9inventer pour attirer, mobiliser et fid\u00e9liser les talents, Humance annonce le lancement de son nouveau parcours de formation en ligne \u00ab B\u00e2tir votre marque employeur : de l\u2019attraction \u00e0 la fid\u00e9lisation \u00bb.\" \/>\n<meta property=\"og:url\" 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