{"id":40310,"date":"2024-03-21T09:50:14","date_gmt":"2024-03-21T13:50:14","guid":{"rendered":"https:\/\/humance.ca\/?p=40310"},"modified":"2024-03-29T11:25:11","modified_gmt":"2024-03-29T15:25:11","slug":"la-marque-employeur-un-puissant-levier-strategique-pour-les-organisations","status":"publish","type":"post","link":"https:\/\/humance.ca\/fr\/blog\/la-marque-employeur-un-puissant-levier-strategique-pour-les-organisations\/","title":{"rendered":"La marque employeur : un puissant levier strat\u00e9gique pour les organisations"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"40310\" class=\"elementor elementor-40310\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99f0369 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99f0369\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cdd022b\" data-id=\"cdd022b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a026a2b elementor-widget elementor-widget-text-editor\" data-id=\"a026a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW81328874 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW81328874 BCX0\">De nos jours, la marque employeur est devenue un levier strat\u00e9gique incontournable pour attirer, motiver et retenir les talents au sein des organisations. Dans un march\u00e9 du travail de plus en plus comp\u00e9titif, une marque employeur forte doit non seulement refl\u00e9ter les valeurs et la culture de l&#8217;entreprise, mais aussi <\/span><span class=\"NormalTextRun SCXW81328874 BCX0\">constituer<\/span><span class=\"NormalTextRun SCXW81328874 BCX0\"> un facteur d\u2019attraction pour les personnes candidates.<\/span> <span class=\"NormalTextRun SCXW81328874 BCX0\">U<\/span><span class=\"NormalTextRun SCXW81328874 BCX0\">ne fois la marque employeur bien d\u00e9finie, le plus difficile reste<\/span><span class=\"NormalTextRun SCXW81328874 BCX0\"> toutefois<\/span><span class=\"NormalTextRun SCXW81328874 BCX0\"> \u00e0 accomplir : s&#8217;assurer que les \u00e9quipes internes incarnent l&#8217;exp\u00e9rience employ\u00e9 associ\u00e9e \u00e0 cette marque.<\/span><\/span><span class=\"EOP SCXW81328874 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-098a3e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"098a3e9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12c7450\" data-id=\"12c7450\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ca3b7d elementor-widget elementor-widget-heading\" data-id=\"4ca3b7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">La cl\u00e9 : bien d\u00e9finir votre marque employeur <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-802bf6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"802bf6c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c67fcbc\" data-id=\"c67fcbc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b41c5fe elementor-widget elementor-widget-text-editor\" data-id=\"b41c5fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW50206892 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW50206892 BCX0\">D\u00e9finir la marque employeur ne se limite pas \u00e0 cr\u00e9er un slogan accrocheur et \u00e0 lancer une campagne de recrutement. <\/span><span class=\"NormalTextRun SCXW50206892 BCX0\">C\u2019est une d\u00e9marche dont la port\u00e9e est puissante\u202f:<\/span> <span class=\"NormalTextRun SCXW50206892 BCX0\">effectu\u00e9e<\/span><span class=\"NormalTextRun SCXW50206892 BCX0\"> avec rigueur, elle offre une vision d\u00e9taill\u00e9e des atouts <\/span><span class=\"NormalTextRun SCXW50206892 BCX0\">et des lacunes <\/span><span class=\"NormalTextRun SCXW50206892 BCX0\">de l&#8217;<\/span><span class=\"NormalTextRun SCXW50206892 BCX0\">organisation<\/span><span class=\"NormalTextRun SCXW50206892 BCX0\"> en tant qu&#8217;employeur.<\/span><span class=\"NormalTextRun SCXW50206892 BCX0\"> De fait<\/span><span class=\"NormalTextRun SCXW50206892 BCX0\">, <\/span><span class=\"NormalTextRun SCXW50206892 BCX0\">vous devriez pouvoir <\/span><span class=\"NormalTextRun SCXW50206892 BCX0\">identifier<\/span><span class=\"NormalTextRun SCXW50206892 BCX0\">\u202f<\/span><span class=\"NormalTextRun SCXW50206892 BCX0\">:<\/span><\/span><span class=\"EOP SCXW50206892 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8390a4b elementor-widget elementor-widget-text-editor\" data-id=\"8390a4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><span data-contrast=\"auto\">Les principaux facteurs d&#8217;attraction de votre organisation<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:1068,&quot;335559991&quot;:708,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les points forts et les limites de l&#8217;exp\u00e9rience employ\u00e9 actuelle<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:1068,&quot;335559991&quot;:708,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Le positionnement employeur, c&#8217;est-\u00e0-dire votre vision de l&#8217;exp\u00e9rience employ\u00e9 (votre promesse)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:1068,&quot;335559991&quot;:708,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les axes de communication RH \u00e0 privil\u00e9gier<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:1068,&quot;335559991&quot;:708,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">La marque employeur (slogan et concepts associ\u00e9s)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:1068,&quot;335559991&quot;:708,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les \u00e9l\u00e9ments de votre positionnement \u00e0 maximiser pour attirer, mobiliser et fid\u00e9liser les \u00e9quipes\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:1068,&quot;335559991&quot;:708,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les preuves tangibles qui soutiennent vos affirmations ou vos prises de position (pratiques, processus, activit\u00e9s, etc.)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e938e8 elementor-widget elementor-widget-text-editor\" data-id=\"3e938e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW57602789 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW57602789 BCX0\">La marque employeur et le positionnement employeur deviennent <\/span><span class=\"NormalTextRun SCXW57602789 BCX0\">d\u00e8s lors<\/span><span class=\"NormalTextRun SCXW57602789 BCX0\"> la boussole des ressources humaines, guidant la consolidation ou la mise en place de pratiques ayant une incidence positive sur l&#8217;exp\u00e9rience employ\u00e9.<\/span><\/span><span class=\"EOP SCXW57602789 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5913545 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5913545\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e75423c\" data-id=\"e75423c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b15ef61 elementor-widget elementor-widget-heading\" data-id=\"b15ef61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Le vrai d\u00e9fi r\u00e9side \u00e0 l\u2019int\u00e9rieur de l\u2019organisation <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1c381c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1c381c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24298b0\" data-id=\"24298b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5b0760 elementor-widget elementor-widget-text-editor\" data-id=\"d5b0760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Dans les faits, l&#8217;exp\u00e9rience employ\u00e9 vis\u00e9e ne s\u2019animera que lorsque la majorit\u00e9 des membres de l\u2019organisation la vivra r\u00e9ellement.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Bien s\u00fbr, une partie de l&#8217;exp\u00e9rience employ\u00e9 d\u00e9coule d\u00e9j\u00e0 des pratiques existantes. Cependant, l&#8217;un des principaux d\u00e9fis est de garantir une exp\u00e9rience coh\u00e9rente \u00e0 tous les niveaux de l&#8217;entreprise. Les divergences surviennent g\u00e9n\u00e9ralement en raison de :<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa25421 elementor-widget elementor-widget-text-editor\" data-id=\"fa25421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span data-contrast=\"auto\">La diversit\u00e9 des d\u00e9partements et des entit\u00e9s qui composent l&#8217;organisation<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Les diff\u00e9rents styles de leadership des gestionnaires<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">La nature des postes au sein de l&#8217;organisation\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Les incoh\u00e9rences de certaines pratiques ou politiques pass\u00e9es<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cc8698 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cc8698\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdc6eca\" data-id=\"bdc6eca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c69898a elementor-widget elementor-widget-heading\" data-id=\"c69898a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">L\u2019importance de la coh\u00e9rence  <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b6f0c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b6f0c1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a623fa\" data-id=\"8a623fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36f6638 elementor-widget elementor-widget-text-editor\" data-id=\"36f6638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW132936468 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW132936468 BCX0\">M\u00eame si la marque employeur et le positionnement <\/span><span class=\"NormalTextRun SCXW132936468 BCX0\">repr\u00e9sentent<\/span><span class=\"NormalTextRun SCXW132936468 BCX0\"> l&#8217;exp\u00e9rience employ\u00e9 de la majorit\u00e9 des membres de vos \u00e9quipes, <\/span><span class=\"NormalTextRun SCXW132936468 BCX0\">des <\/span><span class=\"NormalTextRun SCXW132936468 BCX0\">\u00e9tapes d\u00e9cisives restent \u00e0 franchir pour une coh\u00e9rence accrue et une cr\u00e9dibilit\u00e9 renforc\u00e9e du positionnement :<\/span><\/span><span class=\"EOP SCXW132936468 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55436dd elementor-widget elementor-widget-text-editor\" data-id=\"55436dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>S&#8217;assurer que toute l&#8217;organisation s&#8217;approprie la marque employeur et le positionnement employeur. Si l\u2019on souhaite que les membres de l\u2019organisation en deviennent les ambassadeurs, les bons messages doivent \u00eatre ma\u00eetris\u00e9s.<\/li><li>Veiller \u00e0 ce que les gestionnaires adaptent leur style de gestion pour aligner l&#8217;exp\u00e9rience employ\u00e9 sur les ambitions de l&#8217;entreprise.<\/li><li>Planifier les ajustements n\u00e9cessaires aux pratiques RH actuelles en mettant l&#8217;accent sur celles qui ont davantage de port\u00e9e sur l&#8217;exp\u00e9rience employ\u00e9. Ces ajustements se d\u00e9ploient g\u00e9n\u00e9ralement sur plusieurs ann\u00e9es.<\/li><li>Cr\u00e9er ou renforcer les moments de v\u00e9rit\u00e9, en les adaptant \u00e0 votre marque employeur.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e52579 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e52579\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55374e9\" data-id=\"55374e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cf614e elementor-widget elementor-widget-text-editor\" data-id=\"2cf614e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW2986928 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW2986928 BCX0\">Loin d&#8217;\u00eatre une simple d\u00e9marche cosm\u00e9tique, l&#8217;identification de la marque employeur constitue la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW2986928 BCX0\">premi\u00e8re<\/span><span class=\"NormalTextRun SCXW2986928 BCX0\"> \u00e9tape d&#8217;une strat\u00e9gie RH qui am\u00e9liorera les pratiques d&#8217;attraction, de mobilisation et de fid\u00e9lisation des talents au sein de l\u2019organisation. Cette initiative exercera une influence sur l\u2019ensemble des pratiques organisationnelles, et les investissements visant l\u2019am\u00e9lioration de l&#8217;exp\u00e9rience employ\u00e9 se traduiront par des retomb\u00e9es tangibles sur la performance globale de l&#8217;organisation. Ainsi, une marque employeur <\/span><span class=\"NormalTextRun SCXW2986928 BCX0\">solide<\/span> <span class=\"NormalTextRun SCXW2986928 BCX0\">c<\/span><span class=\"NormalTextRun SCXW2986928 BCX0\">ontribue <\/span><span class=\"NormalTextRun SCXW2986928 BCX0\">grandement <\/span><span class=\"NormalTextRun SCXW2986928 BCX0\">\u00e0 renforcer la performance et la p\u00e9rennit\u00e9 de l&#8217;organisation.<\/span><\/span><span class=\"EOP SCXW2986928 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><a href=\"https:\/\/humance.ca\/fr\/marque-employeur\/\" target=\"_blank\" rel=\"noopener\"><strong>En savoir plus<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>De nos jours, la marque employeur est devenue un levier strat\u00e9gique incontournable pour attirer, motiver et retenir les talents au sein des organisations. Dans un march\u00e9 du travail de plus&#8230; <br \/><a class=\"read-more\" href=\"https:\/\/humance.ca\/fr\/blog\/la-marque-employeur-un-puissant-levier-strategique-pour-les-organisations\/\">Continuer la lecture<\/a><\/p>\n","protected":false},"author":25,"featured_media":40369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[175],"tags":[],"class_list":["post-40310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marque-employeur"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La marque employeur : un puissant levier strat\u00e9gique pour les organisations | Humance<\/title>\n<meta name=\"description\" content=\"De nos jours, la marque employeur est devenue un levier strat\u00e9gique incontournable 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