{"id":40300,"date":"2024-03-21T09:50:17","date_gmt":"2024-03-21T13:50:17","guid":{"rendered":"https:\/\/humance.ca\/?p=40300"},"modified":"2024-03-28T10:47:30","modified_gmt":"2024-03-28T14:47:30","slug":"maintenir-sa-marque-employeur-en-contexte-de-turbulence","status":"publish","type":"post","link":"https:\/\/humance.ca\/fr\/blog\/maintenir-sa-marque-employeur-en-contexte-de-turbulence\/","title":{"rendered":"Maintenir sa marque employeur en contexte de turbulence"},"content":{"rendered":"\t\t
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Dans le panorama changeant de l’\u00e9conomie actuelle, marqu\u00e9e par des ralentissements \u00e9conomiques et des avanc\u00e9e<\/span>s<\/span> technologique<\/span>s majeures<\/span>, les <\/span>organisations<\/span> se trouvent \u00e0 la crois\u00e9e des chemins<\/span><\/span>.<\/span> Elles sont <\/span>confront\u00e9es \u00e0 des d\u00e9cisions <\/span>difficiles<\/span>, <\/span>telles <\/span>qu\u2019effectuer des<\/span> mise<\/span>s <\/span>\u00e0 pied<\/span>.<\/span> <\/span>Dans <\/span>un tel<\/span> contexte, le d\u00e9fi est de taille<\/span>\u202f<\/span>: <\/span><\/span>comment maintenir une marque employeur forte et s\u00e9duisante?<\/span><\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/strong><\/p>

Avec<\/span> la perspective d’une reprise \u00e9conomique \u00e0 venir qui exigera un effort actif de r\u00e9embauche, il <\/span>convient<\/span> de comprendre l’importance d’une approche r\u00e9fl\u00e9chie et empreinte d’humanit\u00e9 dans la gestion des d\u00e9parts. Ceci est crucial pour maintenir l’engagement et la confiance des talents pr\u00e9sents et <\/span>futurs<\/span><\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Gestion humaine des mises \u00e0 pied et incidence sur la marque employeur <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Les r\u00e9percussions des licenciements sur l’image de marque d’une organisation sont significatives et une gestion inappropri\u00e9e peut entacher sa r\u00e9putation de fa\u00e7on durable. <\/span>Selon Harvard Business Review<\/span><\/a>, la perception des mises \u00e0 pied de la part des personnes qui quittent l\u2019organisation ou qui y restent est d\u00e9terminante. Pour faire preuve d\u2019humanit\u00e9 et afin d\u2019att\u00e9nuer les incidences sur la marque employeur, il est donc essentiel d’aborder ces moments d\u00e9licats avec transparence, empathie et respect.<\/span>\u00a0<\/span><\/p>

Bien entendu, la toute premi\u00e8re question devrait \u00eatre\u202f: \u00ab\u202fLe licenciement est-il la seule solution?\u202f\u00bb. Les co\u00fbts humains engendr\u00e9s, la perte de savoir-faire pour l\u2019organisation, les cons\u00e9quences possibles sur la mobilisation de ses membres et les investissements requis pour r\u00e9embaucher le moment venu sont autant d\u2019arguments qui exigent d\u2019analyser avec rigueur chacune des options.<\/span>\u00a0<\/span><\/p>

Lorsque des d\u00e9parts au sein d’une \u00e9quipe s\u2019av\u00e8rent n\u00e9cessaires, il importe de se rappeler que la fa\u00e7on dont sont trait\u00e9es les personnes durant ces p\u00e9riodes de changement refl\u00e8te la culture et les valeurs fondamentales de l’organisation. Les actions d’aujourd’hui fa\u00e7onnent l’image de demain. Offrir un accompagnement personnalis\u00e9 (comme des services de transition de carri\u00e8re<\/a>) ou des indemnisations justes, et traiter les personnes avec compassion d\u00e9montre un engagement profond envers leur bien-\u00eatre. Cette conduite renforce \u00e9galement la loyaut\u00e9 et la confiance des \u00e9quipes qui demeurent en place.<\/span>\u00a0<\/span><\/p>

En outre, il est primordial de conserver un environnement de travail positif pour les \u00e9quipes toujours en emploi. Une communication transparente et r\u00e9guli\u00e8re concernant les objectifs et les perspectives de l’organisation contribue \u00e0 calmer les inqui\u00e9tudes. Il est important de s\u00e9curiser les personnes en leur offrant des occasions o\u00f9 elles pourront exprimer leurs craintes et leurs malaises, \u00eatre \u00e9cout\u00e9es et dialoguer. Continuer \u00e0 miser sur l\u2019avenir en proposant des formations et des possibilit\u00e9s de d\u00e9veloppement professionnel peut \u00e9galement solidifier l’engagement des troupes et leur confiance en la capacit\u00e9 de rebond de l’organisation.<\/span>\u00a0<\/span><\/p>

M\u00eame dans les p\u00e9riodes les plus difficiles, il faut anticiper la reprise \u00e9conomique. Les organisations doivent se projeter, pr\u00e9parer le terrain pour un futur o\u00f9 des comp\u00e9tences et des effectifs suppl\u00e9mentaires seront \u00e0 nouveau requis. Garder le contact avec d’anciens coll\u00e8gues, maintenir une image positive dans les r\u00e9seaux de recrutement et investir continuellement dans la marque employeur sont des actions pr\u00e9dictives de succ\u00e8s.<\/span>\u00a0<\/span><\/p>

En conclusion, la fa\u00e7on dont une organisation navigue \u00e0 travers les p\u00e9riodes de transformation \u00e9conomique, y compris les mises \u00e0 pied, influence directement son attractivit\u00e9 en tant qu’employeur. Une approche strat\u00e9gique empreinte d’empathie qui pr\u00f4ne le respect et le soutien des personnes permet non seulement \u00e0 l\u2019organisation de traverser l’\u00e9preuve, mais d\u2019en sortir grandie, dot\u00e9e d’une \u00e9quipe engag\u00e9e et pr\u00eate pour les d\u00e9fis futurs. La fid\u00e9lit\u00e9 aux valeurs organisationnelles, la communication transparente et le traitement respectueux de chaque individu sont les piliers de cette r\u00e9ussite.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Marque employeur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9marquez-vous dans un march\u00e9 du travail comp\u00e9titif en d\u00e9veloppant une marque employeur solide. Par notre expertise en ressources humaines et en marketing, nous vous accompagnons dans l\u2019\u00e9laboration et la mise en \u0153uvre de strat\u00e9gies innovantes pour attirer, mobiliser et fid\u00e9liser les meilleurs talents.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEn savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Dans le panorama changeant de l’\u00e9conomie actuelle, marqu\u00e9e par des ralentissements \u00e9conomiques et des avanc\u00e9es technologiques majeures, les organisations se trouvent \u00e0 la crois\u00e9e des chemins. Elles sont confront\u00e9es \u00e0…
Continuer la lecture<\/a><\/p>\n","protected":false},"author":25,"featured_media":40372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[175],"tags":[],"class_list":["post-40300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marque-employeur"],"acf":[],"yoast_head":"\nMaintenir sa marque employeur en contexte de turbulence | Humance<\/title>\n<meta name=\"description\" content=\"Dans le panorama changeant de l'\u00e9conomie actuelle, marqu\u00e9e par des ralentissements \u00e9conomiques et des avanc\u00e9es technologiques majeures, les organisations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/humance.ca\/fr\/blog\/maintenir-sa-marque-employeur-en-contexte-de-turbulence\/\" \/>\n<meta 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